Appointed Member, Women in Leadership Advisory Council View the council →

Appointed as an Executive Advisor to the University of North Georgia Women in Leadership Program, supporting curriculum design, applied research, and industry insight.

Brandi Starr is an impact-focused marketing executive and Chief Operating Officer at Tegrita, a marketing technology consultancy that helps B2B organizations turn strategy into execution across the entire customer lifecycle. With over 24 years of experience, Brandi works with revenue leaders to close the gap between lead generation and sales conversion by building middle-of-funnel engines that accelerate growth. Her expertise lies in optimizing the middle of the funnel through orchestrated communication journeys and the strategic use of revenue technology. By aligning content, data, and automation around buyer behavior, Brandi helps go-to-market teams deliver consistent, measurable impact. Named one of the Top 50 Women in Martech, she is co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive and host of the Revenue Rehab podcast. Brandi is known for making complex marketing challenges solvable—and for always tying strategy back to revenue.