AI ROI & Measurement Survey 2026

Question 1

Which best describes your role?

Question 2

Which industry best describes your organization?

Technology & software Financial services Healthcare & life sciences Professional services & consulting Manufacturing & industrial Retail & consumer Government & nonprofit Other

Question 3

How large is your organization?

Question 4

Have you tied any AI initiative to a specific P&L line?

Yes, clearly Partially No Not yet, but working on it

Question 5

How do you primarily measure AI's impact today?

Select all that apply.

Question 6

Could you state your AI ROI as a number your board would accept?

Yes Roughly No

Question 7

What share of your AI initiatives have a success metric defined before launch?

Question 8

What is the single biggest barrier to proving AI ROI?

No baseline to compare against Benefits are too diffuse to attribute No clear owner for measurement Data or tooling gaps Too early to tell Leadership isn't asking for it

Question 9

Has unprovable ROI ever stalled or killed an AI investment for you?

Yes No Not sure

Question 10

Where have you seen the clearest measurable return?

Select all that apply.

Question 11

How pressing is solving AI ROI measurement for you in the next 12 months?

1 is not pressing, 5 is urgent.

Question 12

What is the one thing you wish you could measure about AI's impact, but can't today?

Optional. Your words may be quoted anonymously in the published findings.

Your responses are anonymous and will be aggregated for research. ZAI Institute will never attribute individual answers without separate written permission.

The AI ROI & Measurement Survey

Thank you for your perspective.